COKE or Pepsi?
Mac or PC?
Restylane or Juvéderm?
The last two products, cosmetic injections used to fill out facial creases and hollows, are hardly household names. But when the makers of Juvéderm began giving away their product free to users of Restylane last month, they set off a marketing battle, which some see as the $12-billion-a-year cosmetic medical industry’s budding version of the cola wars.
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